Can a marketing team use Valmera without a video editor?

Yes. You describe the edit in plain English and the agent does the cutting, captions, framing and mix, then shows you a preview. Revisions are chat messages. Someone still owns the message and reviews each version before it goes out.

Can I use Valmera to make LinkedIn videos?

Yes. Ask for a 4:5 or 1:1 cut with restrained captions kept away from the edges, review the preview, and export the MP4. Upload it to LinkedIn yourself; Valmera doesn't post or schedule.

Does Valmera have team seats or a brand kit?

Not yet. Accounts are single-user, and there is no saved brand kit. Teams keep a standing style brief and the logo and music files, and paste or upload them into each project.

How do we keep every video on-brand?

Write a standing house-style brief once (caption preset, colors, logo position, grade, music level, end card) and paste it into every project. The agent applies it in the same way each time, and you check it in the preview.

Can it make several hook variants for testing?

Yes. From an approved version, ask for versions that change only the first few seconds. Each variant is saved as its own version, so you can export and test them while the body stays identical.

Can we automate video production?

Yes. Valmera's MCP server (https://valmera.io/mcp/server) lets Claude, ChatGPT, Cursor and other assistants upload footage, edit, make shorts and export final MP4s from a script or a recurring brief.

How much does it cost?

Creating an account and uploading are free. Editing requires a subscription; see the current plans on the pricing page.

AI Video Editing for Marketing Teams

Valmera gives a marketing team an editor that works from a brief. Upload the recording (a product demo, founder talk, webinar or customer interview) and describe the deliverable: a 45-second LinkedIn cut, three 9:16 hooks, a captioned product teaser. The agent edits your real footage and renders a preview it checks itself; revisions are chat messages, and you export full-resolution MP4s once each version is approved.

THE OUTCOME

One approved master and the platform versions built from it, each tied to a saved version and exported as an MP4.

What a Marketing Team Can Hand Off

Campaign cuts from long recordings

Turn a webinar, founder talk or customer interview into a LinkedIn cut, Shorts and Reels. Shorts mode picks complete moments, or you name them.

Product demos from a URL

Valmera can record your public site with a visible cursor following steps you write, then zoom in on each click. For private dashboards, upload your own screen recording.

Every platform shape

16:9, 9:16, 1:1 and 4:5, with framing chosen section by section so faces, products and captions stay in frame.

A consistent house style

Keep a standing brief (caption preset and color, logo corner, grade, music level, end card) and paste it into each project. There's no saved brand kit or team seats yet, so the brief is your template.

What Makes This Editing Job Difficult

Requests arrive as fragments

A Slack message, a deck, a logo and a deadline aren't a brief. Missing decisions about audience and message come back as revision rounds.

Variants multiply faster than review

One master becomes ratios, lengths and hooks. A mistake in the master spreads to every version.

Marketing claims carry risk

Product capabilities, customer results, prices and deadlines need current evidence, and every qualifier has to survive the short cuts.

What to Prepare Before You Upload

One page is enough: who the video is for, the one message, the proof you can show, the action you want, and who approves the result.

The source recording, plus product captures, your logo as a PNG, and music you have the rights to (MP3, WAV, M4A, AAC or OGG, up to 50 MB).
Approved claims, required disclaimers and words to avoid.
The deliverables: platform, aspect ratio, length and caption style for each.
One editing owner, plus the people who approve and where they leave notes.

From Brief to Campaign Videos in Valmera

Approve one master before making versions. Each step is a chat message, and every change is saved as a new version you can return to.

1
Write the brief
Audience, message, proof, call to action and formats, on one page. Paste it as the first message along with your standing house style.
2
Upload footage and assets
Upload the recording, then your logo, product screenshots and music. Valmera indexes the main video once.
3
Direct the master cut
Ask for the master in its native shape. The agent builds it, renders a preview, checks its own frames and audio, and tells you what it changed.
4
Turn review notes into messages
Collect timecoded notes in your usual tool. One owner pastes them in (“at 0:18 the crop hides the button; widen it”) and checks the new preview.
5
Make versions from the approved master
Ask for each ratio, length or hook as a new version of the approved one. For a hook test, change only the opening and keep everything else identical.
6
Export and publish
Export each version as a full-resolution MP4 and upload it with your usual publishing or ad tools.

Prompts You Can Copy

These are production briefs, not magic words. Replace bracketed details with the real audience, duration, platform, claims, and assets for your project.

Campaign master

Create a [45-second] campaign video for [audience] from this recording. Open on [problem], show [product moment] as proof, keep the disclaimer “[text]”, and end on [CTA]. Use only claims said in the recording. Clean captions, our logo top-right.

LinkedIn cut from a webinar

From the section about [topic] around [timestamp], make a 60-second 4:5 LinkedIn video. Open with the problem, keep [qualification], use restrained captions away from the edges, and end on [CTA].

Three hooks, one body

From version [N], make three versions that differ only in the opening: replace the first four seconds with the takes in hook-a.mp4, hook-b.mp4 and hook-c.mp4. Keep the body, captions, music and CTA identical.

Standing house style

House style for every project: clean captions in white, size L, at the bottom; our logo PNG small in the top-right corner; warm grade; music as a low bed ducked under speech; master to -14 LUFS; end on a card that says [CTA].

Refresh an old campaign

Replace the old product shot at [time] with [new clip], change the price card to [new price], and update the end card to [new CTA]. Keep everything else, and flag any remaining mention of the old offer.

LinkedIn Format Checks

LinkedIn's video help lists a 5 GB maximum file size, a 15-minute maximum length and aspect ratios from 1:2.4 to 2.4:1, and notes that the interface can cover the edges of the frame, so keep text and logos away from them. LinkedIn can also add its own auto-captions; if you burn captions in with Valmera, check that the post doesn't show both.

LinkedIn guidance checked September 5, 2026: Video uploads, limits and safe zones; Auto captions and review.

Limits

Valmera edits footage you have; it doesn't generate video from text. There are no team seats, shared approvals or saved brand kits yet, and no custom font uploads (you choose from bundled fonts). Captions are burned in, with no SRT or VTT export, and Valmera doesn't publish or schedule posts.

Learn more: Valmera docs; Automate with MCP; How the AI video editor works.

Edit One Campaign Video from a Brief

Upload the recording, paste the brief, and review the first cut.

Direct the first edit →

See pricing →

The Review Gate: What a Human Must Check

Claim and product truth

Every feature shown must exist in the product version on screen, every number needs a source, and every disclaimer must survive the short versions.

Brand behavior

Check tone, pacing, captions, music and the call to action against your examples, not only the logo and colors.

Variant isolation

In a test, confirm that only the planned element changed: same body, captions, audio and CTA.

Deliverables to Request

A master MP4 in its native shape.
Platform versions: 9:16 for Reels, TikTok and Shorts, 4:5 or 1:1 for feeds, 16:9 for YouTube and landing pages.
Hook variants that change only the opening.
A caption-free version for platforms that add their own captions.

When an Agentic Editor Fits—and When It Does Not

A strong fit

Teams with recorded demos, founder talks, webinars or customer interviews.
A clear brief and one person who owns the edit.
Campaigns where revisions and versions are the bottleneck, not filming.

Use another workflow

You need shared editing seats, built-in approvals or a saved brand library.
You need video generated from a script with no footage.
You need posts scheduled or published directly from the editor.

The Operating Principle

Pick an AI video editor around the work you already have: recordings, revision notes and a list of deliverables. Valmera fits when a clear brief and chat revisions let one owner finish the edit fast. Approvals, scheduling and analytics stay in the tools your team already uses.

New to the model? Read the complete guide to AI video editing or start with production-ready editing prompts.

Frequently Asked Questions

Start with One Marketing Recording

Bring the footage and the brief. Direct the edit, review the preview, and export every version.

Edit this workflow with Valmera →