ECOMMERCE PRODUCT VIDEO PACK Valmera | https://valmera.io/use-cases/ecommerce A plain-text planning template for your own records. Valmera does not connect to a store catalog or update published videos; the owner replaces files wherever they are published. Clocks: OUTPUT clock = time in the finished video. SOURCE clock = time in an uploaded file. Valmera exports end with a brief Valmera end card after the program; confirm each destination accepts the final file. ============================================================ BLANK TEMPLATE ============================================================ 1. PRODUCT RECORD (from the owner; nothing inferred from footage) Product: Variant: In the box: Approved on-screen text: Approved claims and who approved them: Price and offer terms (with end date): Not in the record (do not state on screen): 2. SOURCE MAP (one row per shot) File | Source clock | What it shows | Fact it supports | What it does NOT prove 3. EDIT MAP (one row per segment) Output clock | File | Source clock | Buyer question | Shot | On-screen text Total output length: Total source length (straight cuts): 4. VERSIONS (tracker names are yours, not Valmera versions) Version | Tracker file name | Shape and length | Opens on | Review on its own | Status Master | | | | | Social | | | | | Listing | | | | | 5. REVIEW CHECKLIST (per file) [ ] Every shot shows the variant this file sells [ ] Every on-screen fact is in the product record and shown on screen [ ] No claim the footage cannot prove (speed, capacity, durability...) [ ] Included items match what ships [ ] Price and offer match the destination on the day of publishing [ ] Crop keeps the product whole; text readable at destination size [ ] Full file watched, including the end card [ ] Reviewed by / date: 6. OFFER-CHANGE RECORD Original offer and where it appears (file, output clock): New offer: Files to re-export (old name -> new name): Files unchanged: Places to replace the published file: Who replaces them: ============================================================ FILLED FICTIONAL EXAMPLE Illustrative editing plan, not a customer project or rendered result. No file below has been approved. ============================================================ 1. PRODUCT RECORD Product: Manual coffee grinder Variant: Black In the box: grinder, handle, catch cup Approved on-screen text: Manual coffee grinder; Black; Attach the handle; Whole beans to ground coffee; In the box: grinder, handle, catch cup Approved claims and who approved them: only the text above (owner) Price and offer terms: 20% off until November 30 (ads only) Not in the record: dimensions, capacity, grind settings, materials, performance claims 2. SOURCE MAP grinder_hand_scale.mp4 | 00:04-00:10 | held in one hand | approximate size | not dimensions grinder_finish_closeup.mp4 | 00:02-00:08 | black finish close-up | Black variant appearance | not other colors grinder_handle_attach.mp4 | 00:11-00:17 | handle attached | assembly | not durability grinder_grind_sequence.mp4 | 00:20-00:26 | handle turning mid-grind, grounds collecting in the catch cup | grinds whole beans | not uniformity, capacity, speed or time to grind a dose grinder_unbox.mp4 | 00:30-00:36 | grinder, handle, catch cup laid out | in the box | nothing beyond these items Green variant: no footage. Needs its own shoot; do not color-grade. 3. EDIT MAP (straight cuts, original sound, no voiceover) 00:00-00:06 | grinder_hand_scale.mp4 | 00:04-00:10 | What is it, how big in the hand? | held in one hand | Manual coffee grinder - Black 00:06-00:12 | grinder_finish_closeup.mp4 | 00:02-00:08 | What does the black finish look like? | close-up along the body | none 00:12-00:18 | grinder_handle_attach.mp4 | 00:11-00:17 | How does it go together? | handle attached | Attach the handle 00:18-00:24 | grinder_grind_sequence.mp4 | 00:20-00:26 | What does it do? | handle turning mid-grind | Whole beans to ground coffee 00:24-00:30 | grinder_unbox.mp4 | 00:30-00:36 | What will arrive? | items laid out | In the box: grinder, handle, catch cup Total output length: 30 seconds (program, before the end card) Total source length: 30 seconds 4. VERSIONS (examples for this plan, not platform requirements) Master | grinder-black_master_16x9_v01.mp4 | 16:9, 30 s | hand-scale | every segment vs record | Draft Social | grinder-black_ad-hookA_9x16_v01.mp4 | 9:16, 15 s | 3 s of grind sequence | crop, offer text | Draft Social | grinder-black_ad-hookB_9x16_v01.mp4 | 9:16, 15 s | 3 s of hand-scale | same 12 s body, offer, audience as hook A | Draft Listing | grinder-black_listing_1x1_v01.mp4 | 1:1, 15 s | hand-scale | no offer text, items readable | Draft The hook is the only difference between the two ads. A comparison shows which opened better for that audience; it does not guarantee results. 6. OFFER-CHANGE RECORD Original offer: 20% off until November 30, both v01 ads, output 00:12-00:15 New offer: none Files to re-export: grinder-black_ad-hookA_9x16_v01.mp4 -> grinder-black_ad-hookA_9x16_v02.mp4; grinder-black_ad-hookB_9x16_v01.mp4 -> grinder-black_ad-hookB_9x16_v02.mp4 Files unchanged: master and listing cut (no offer text) Places to replace: every ad, page or listing where the v01 ads run Who replaces them: the owner ============================================================ BRIEFS ============================================================ Replace the bracketed parts with your own facts, file names and times. Brief 1: build the product-page master Create a 30-second 16:9 product-page video for [product name and variant]. Use only these approved facts: [paste the approved product record]. Build it around buyer questions: what it is and how big it is in the hand, what the finish looks like, how it goes together, what it does and what is in the box. Pair every on-screen fact with a shot that shows it, and list the source file and source time range used for each segment. Keep the original sound; add no voiceover or music. Do not show or imply a color, size or included item the footage does not show, and do not state capacity, speed, durability or other performance unless it is in the facts and a shot proves it. If a fact has no matching shot, tell me instead of filling the gap. Render a preview for review. Brief 2: change the offer in one reviewed ad Revise only the edit behind our reviewed export [grinder-black_ad-hookA_9x16_v01.mp4], a file name from our own tracker, not a Valmera version. Between [00:12] and [00:15] on its output clock, remove the offer text [20% off until November 30] and keep the same [in-the-box] shot with no offer text. Do not add a new offer. Keep everything else exactly as it is: cuts, product text, captions, framing, sound and the [15-second] program length; the Valmera end card after the program is not part of that length. If the old offer appears anywhere else in this project, list where instead of changing it. Render a preview; I will export it as [grinder-black_ad-hookA_9x16_v02.mp4].